"The Web is the best platform for getting the consumers from awareness to transaction the world has ever seen..."
David Koretz, MediaPost
Please STOP for a second and THINK about this...
What if your product would be the cure for a disease of which suffers also people from the other side of the planet? What if they do not even speak your language...? How would they know about you? Internet Marketing is the magical thing that would allow them to reach your website and thus your product would be able to save their lives! How would you know the real importance of your product for the people if they cannot find you? Could you afford to ignore it, if you would know that, by finding you, someone's life can be changed?
Have you ever thought that your decision to use Internet Marketing sometimes could even make this world a better place?
Things you should know FIRST
"In a downturn when your ad dollars get restricted, you move them into areas that are more direct and measurable."
-Ashutosh Srivastava, chief executive,WPP Group's Mindshare Asia
1 Internet Advertising is 75% less expensive than TV and 3 times more efficient.
Adults spends on average 37% of the time watching TV and 29% on the Internet, while the share of spending from the total advertising budget is 32% for TV and just 8% for Internet. They also share 19% of their time listening to the Radio and 8% reading Newspapers, while the spending budgets are 9% for Radio and over 20% for Newspapers!
2 Online Marketing campaigns show the best results for offline sales.
Offline sales showed a surplus of around 20% when compared to online sales during an Internet Marketing campaign.
3 The main communication channel for young adults (aged 18-24) is the Search Engine
At international level 46% of the young adults use Search Engines as main channel for information regarding brands, compared to just 17% who use e-mails or Internet Messenger as main channel.
4 Search Engines are the second key factor in business-to-business purchasing decisions.
Video and publications have been left behind by Search Engines in the purchasing decision process. They are placed second while on the first place sits the manufacturers/distributors websites.
5 Using Search Engine Marketing ensures you the highest Return on Ad Spending over all the advertising media.
50% of the Marketing Managers declared that Search Engine Marketing yelds the best Return on Investment, compared to only 8% that declared the same thing about TV and Print Media, and 1% for Radio.
6 The highest spendings in Online Advertising go to the Search Engine Marketing.
With a rate of 44% of the overall spending, Search Engine Marketing is the king, followed by Display-related methods with 33%.
7 Search Engine Optimization and Analytics are the most used by marketers besides e-mails among Internet Marketing methods.
A total of 37% of emarketers use these methods while 46% use e-mails often.
8 Organic Search Results are more efficient than paid advertising.
77% of search users choose organic over paid listing when searching
67% choose organic search when purchasing
However, best results are obtained when both methods are used together
9 The buying process is more than one search, and it takes more than one day.
Online customers usually visit several websites during their buying cycle. A study of DoubleClick and ComScore reported that they do on average 4.7 searches before buying apparel and 4.9 searches for computers. These searches are done usually over a period of more than a day and up to several weeks.
10 Reading e-mails and searching the web are the most important activities for the web users
96% of the Internet users read their e-mails, while 60% search for news and 43% search for products/services
Have a look at our mechanics
The whole process of Internet Marketing is very elaborate and very knowledge intensive. This is why we would like to give you a glimpse of what it takes to apply it.
Raise the value of your own work!
Understand how important is Internet Marketing for you to see how undervaluated your work really is, and why you need it in order to start selling your products/services at higher value.
Do it right and Save Your Money!
We will show you how it is possible to enjoy the benefits of Internet Marketing and put more money in your pocket in the same time.
7 Wonders of Web Marketing
Just a few Wonders of the Online Marketing provided by our experts. It can make your website stand the Test of Search Engines like the ancient wonders stood the test of time.
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